How one book completely transforms the way I create content on X

If you are a content creator on X or aspiring to become one but you struggle to write engaging content, here are 4 tips and some examples that will instantly make you a better writer

Tip #1: If you want customers to notice you, you need to talk about what they care about

When’s the last time you paid attention to someone you don’t know? Never, right?

The same goes for your customer. They are not paying attention to you on the internet unless you have something they wanted.

So, if you want your customers to notice you, you need to keep the following questions in mind when you write: what's in it for my ideal client? What does it mean for them? What do they get out of it?

More specifically, “what’s in it for your customer” refers to how your product/service makes them feel emotionally.

Here’s what I mean:

As a father, it would mean the world to me if my children grow up healthily.

As a husband, I would do anything to make my wife happy, which will make me happy too

Without a strong why, people don’t buy.

Here’s a list of powerful emotional “why” that you can connect to your product:

• To be liked

• Autonomy

• To find love

• A sense of purpose - to make a difference

• To look attractive to the opposite sex

• Make money

• Save money

• Kids healthy

• Best for the kids

• Save time

• To be clean

• To be in control

• To be free

• Not having to go to a job they don't like

• To be respected

• To be admired

• To make your enemies feel jealous

• To be with loved ones

• To help others

• To receive a helping hands when needed

• To feel kindness and compassion from another human being

• To be wanted, desired

• To be healthy

• To be heard and understood

• Content and fulfilled

• Live with a purpose

• Wants to be excited

• Be at peace

• Get up excited every morning

• To look attractive

Make your own list. Ask yourself what you want to achieve in life and how would it make you feel when you finally achieved it? We will use this list later

Tip #2: When you have written your headline, you have spent eighty cents out of your advertising dollar - David Ogilvy

The headline is the most important piece in your content and it does 2 things:

1. It calls out to your target audience

2. It grabs their attention

To attract attention, you can call out your niche target group, e.g., “as a solopreneur…”, “as a father…”, “if you are a powerlifter…”

If you want more variety in your headline, you can also talk about your target audience’s problems, questions, roadblocks, results, fear, results, expectations and desires

Which is why you need to learn as much about your niche group as you can.

The easiest way to deep dive into your niche audience is to look at yourself. You might be a father, a husband, a solopreneur, a self-taught programmer, a powerlifter.

You wear different hats in everyday life and you have your fair share of problems, setbacks, challenges, desires, fear, expectations that you have overcome or trying to overcome. Use them to your advantage!

If you are a fan of Alex Hormozi, this is a headline formula from him:- “How I <did epic things> in <how long> even though <limiting factor>

E.g., How I learnt programming, marketing and copywriting (epic thing) in 12 months (how long) on my own while working a 9 to 5 (limiting factor - not enough time)

If you talk about the obstacles you have overcome, you would have at least helped your younger self 🙂 

Some Attention-grabbing headline examples

• Are you a solopreneur trying to building a business while working a 9 to 5?

• If your squat is plateau, this is how I increase my max squat by 20kg by training less

• The only 3 skills you need to succeed in building your business while raising a kid

Tip #3: The Ultimate Bullet Formula

Once you have drawn your audience in, you need to keep them reading. This is what bullet does. It builds curiosity so that your audience will keep reading.

The word “bullet” is taken from "bullet point". It refers to the body of your content

How do you write a bullet that will keep people reading?

Again, you have to speak to their emotion (Remember the list you have written down from tip #1?)

The ultimate bullet formula to build curiosity = Feature + Benefit + Meaning

• Feature = What the product is. What are the specs?

• Benefit = What the feature does?

• Meaning = Emotionally, how does that make your client feel; or what does it do for your customer, such as making more money, saving money, saving time etc.

Allow me to elaborate a bit more on connecting the feature of your product to your customer’s emotion.

Let’s say, I am looking to buy a computer and I want to run an LLM on it locally (imagine running ChatGPT without internet connection). I need a pretty powerful computer to do that.

I don’t care as much what the graphics card looks like (the feature) as I care about what it can do for me (the benefit)

And it would make me feel great (the emotion) to run ChatGPT on my own computer at home

Putting it altogther, this is how I’d write the bullet for this computer:-

This powerful computer comes with RTX 4090 which has 16gb of VRAM (the feature), so that you can run your own ChatGPT on your computer (the benefit) making all your friends jealous (the emotion - I am the cool kid now!) 😄 

Some curiosity-building bullet examples

• These pair of powerlifting shoes with very tight strap (feature) can help you squat more instantly (benefit), so you can break your plateau, look better and attract more girls (Meaning)

• This boilerplate comes with pre-configured Stripe payment, user authentication, admin dashbaord (features), so that you don't need to start every project from scratch (benefit), meaning that you have more time to play with your kids and watch them grow up (meaning)

• Problem Bank 2.0 is a database of problems (feature) where solopreneurs can find problems to solve without having to scroll on Reddit for hours on end (benefit), which means you can focus your time and effort into building something impactful! (meaning)

Tip #4: Simplify your CTA

Not a lot needs to be said about the CTA

Make your CTA simple, straightforward and easy to act on.

No need to be fancy or clever here.

More to come!

Takeaway:- use this formula to create engaging content on X that people want to read

1. Attention grabbing headline

2. Curiosity Bullets - Feature + Benefits + Meaning

3. Simple, straightforward CTA

Creating engaging content on X can be as simple as that. I didn’t cover everything in the book, but I have talked about the things you need to write better and more engaging content on X.

Hi, my name is George. I want to help you chase your dreams and ditch your 9 to 5. I build tools and share knowledge here. I am going to create more content like this.

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P.S. This blog post is human-generated 🧑‍💻