13 pieces of marketing advice from Alex Hormozi

#1 Start with very low price, or free

Get people to pay invest in their time or to give you an email to commit. You don’t always have to ask people for money

But ask for feedback:

• Tell me how can I make this better

• Tell me how I can make it easier for you to stay

Get 10-20 people case studies, then raise price by 20%. Get more case studies and then keep raising the price until people stop paying (that’s your sweet spot)

#2 More, Better, New

I haven’t been around long enough. Alex’s advice for beginners is to post more content, find what works, and do a lot more of it.

Volume negates luck.

Only try to do better when you have posted a lot.

Do better, try to improve

When better doesn’t work, do something new when nothing's working

#3 How to do better?

Headline is super important. I analyzed 308 posts with high upvotes on Reddit and this is the winning formula 👉 Read here

Here’s how Alex write headlines

Write a statement then tell a story

The hook, headline, first 5 seconds is very important

Put more effort into the headline

How to write a great headline that grabs attention? see 22:00 of the video

1. Assume audience have no idea who you are

2. What you do

3. How it works

4. They are in a rush

5. And they have a 3rd grade education

Clear beats clever - make it simple and easy to understand as if you are talking to a 3rd grader.

Make the headline as short as possible, then dumb it down so that a 3rd grader can understand. Make it accessible to everyone

How Alex does it tactically?

• Make 50 awesome hooks

• Make 3-5 meat pieces of the ad

• 1-3 CTA

-> Optimize from front (the hook) to back (CTA)

Use specific call outs to the target audience -> more qualified leads

#4 LTV:CAC is the only thing that matters

• LTV - Lifetime value

• CAC - Customer acquistion cost

In other words, how much does it cost you to make money?

A 3:1 ratio is the min. requirement LTV:CAC

#5 Alex's ad creation process

1. Collect data at all times - what's the best performing ad?

2. Collect a swipe file

3. If you have 50 hooks, 40 of which should have been tried and true

#6 There are only 4 ways you can get people to know your stuff

If you are starting out, you need to spend 4 hours a day marketing

If you are making 0 - $100,000, focus on:

• Sell 1 product

• To 1 avatar

• On 1 channel

• No shinny object

#7 Crafting an attention-grabbing headline - State the fact and tell the truth

Use clickbait title and back it up with truth. We have all been click-baited and we all hate it.

I don’t want to become the person who writes click-baity headlines.

Alex knows this too.

But if you can back it up with the truth, then it’s not click-baity.

E.g., I did build 4 apps in 2 months using my boilerplate. That’s fact.

Keep track of data so you can use it in your headlines.

Take the emotion out of the sale

1. Collect data at a set interval

2. Keep improving things until data becomes compelling

3. Presenting data in the following format:

   1. % of ppl

   2. achieved X outcome

   3. in Y time, or after Y attempts

   4. under Z conditions

#8 Say only what you can say, Show only what you can show

Only write about what have you done/achieved

Change “how to” to “how I”

Do epic stuff then talk about what you did

Everybody wants a return on their time. That’s why a summary of a book always has an audience -> same results, half the time, twice the price

Put up demo. Show how your product saves time, saves effort, makes life easier.

#9 How and when to expand your market?

How to make the core thing better?

Better focus on a single avatar, and make things better for those customers

#10 Provide Value

The Value Equation

Formula shows us how easy it is we can provide and increase the value we provide.

Minimise the time to get the stuff

Make it as easy as possible for customers to get their dream outcome

Reduce risks, provide refunds, free trials

Include guarantees, bonuses, social proof

#11 Give away the secret, sell the implementation

Give away the thing you thing you would charge for free

Give awayy with CTA (exchange an email), make it personalization, not more, and then follow up

#12 All work is about efficiency

#13 We need to be reminded more than we need to be taught

At some point, you will feel like you have said everything you can say

But the news never changes, only the names

The same can be said for content creation

The human condition rarely changes

It's ok to repeat content

Hi, my name is George. I am an aspiring solopreneur. I built 4 apps in 2 months using my own Django + HTMX SaaS boilerplate.

It’s free and it takes 15 minutes to set up

Get it on my Github repo.